21 July 2015 Stop Rolling the Dice – 5 Questions to Ask Prior to Making a Media Buy Written by Susan Arkell Deciding which media outlet(s) to utilize can be overwhelming and much more complicated than it used to be. The previous generation of business owners had only a few options to consider (anyone else remember how tan their Yellow Pages... Read More Advertising, Marketing, Small Business Marketing Tips media planning and buying tips, questions to ask before making a media buy, tips to making a media buy