In today’s competitive market, even the youngest consumers can easily access information with a single swipe on a smartphone or a simple “Hey, Google.” With the world at every customer’s fingertips, it’s more important than ever for a business to find ways to stand out in the crowd, to reach new audiences and capture their attention. While you want to believe that being good at what you do or make or sell will speak for itself, don’t forget that marketing is a critical component of a company’s success. We’ve put together 5 tips for self-promotion to help you take your business higher, further, faster.
BRAND EVERYTHING
Place your logo front and center and directly in the hands of your audience. Wear branded apparel on sales calls, at conferences, and around the office. Showcase your brand at trade shows with easily portable, noticeable banners. Don’t leave home without eye-catching business cards. Get creative and find a promotional item that relates directly to your product and services or that your customer will use frequently. Every time they pull that pizza cutter out of the utensil drawer, they’ll think of you.
GET SOCIAL
According to Fotor, 48 percent of Americans have interacted with companies and institutions through social media at least once. Social media outlets provide an easy, affordable way to promote your business. Decide what you’d like to achieve through social media marketing and use the platforms that will work best for those goals. Create engaging posts that accurately portray your brand and will capture the attention of your audience, and then post consistently. Tell your story and engage with your audience.
EMAIL MARKETING
Because the changing algorithms of certain social media platforms have made getting noticed more difficult, many businesses have turned to email marketing. In an email newsletter, you can share your news in a visually compelling way. Convenient, user-friendly services like
A GOOD WORD
A good word goes a long way. Create a campaign or implement a regular process to gather customer reviews and testimonials. Consumers expect a company to sing their own praises; others doing so adds a level of credibility. Clients and customers can write reviews on social media and search platforms like Google or Yelp. Add a form to your website to collect opinions. Once you’ve got the testimonial, share it with your audience in a creative, memorable way.
CONNECT WITH COMMUNITY
Get hyperlocal and reach consumers in a specific area through community advertising. Business directories and area guides for cities and Chambers of Commerce provide valuable information for residents, other consumers, and local companies. Many cities distribute a monthly newsletter. Typically, these types of publications draw a high readership percentage, providing an excellent opportunity to get your brand in front of thousands.
We don’t mean to brag, but at Prime Advertising, we’ve got self-promotion for businesses buttoned up. Give us a call. We’ll help you tell your story and get your business in front of the right audiences in unique, memorable ways.
