For parents and grandparents, few things are more captivating and attention-grabbing than watching the activities of their children and grandchildren. When sports get added to the equation, the emotions ratchet up to a completely new level. We’ve all experienced firsthand and heard stories about how instrumental youth sports are in the daily life of a family. You could even say they “live, eat and breathe” the sport.
And therein lies a marketing opportunity.
Business marketing experts assemble their own talented teams to win at the game they play every day: to successfully bring products and services to market by making a connection with the consumer. And perhaps the most important connection is the emotional one. Brands exhaust entire marketing budgets trying to make emotional connections with consumers by engaging in their daily lives.
Within our own community, there are youth sports teams practicing and playing games on a daily basis. Our communities are made up of countless families that are on the go, dedicated, loyal–and you guessed it–emotionally invested to the max in the sports and activities of their children and grandchildren.
Positioning your brand to appeal to these families as they pursue their athletic endeavors puts you on their team. Show them that you understand what it takes to be a busy family with a demanding schedule. They will see your brand at practices, at games, at tournaments. They will see your brand throughout their entire athletic journey, from celebrating wins to carrying home trophies. Ultimately, these families will associate your brand, products and services with their lifestyle.
There are many ways to create a buzz in the community, and with each of them comes considerations on how and where to spend your marketing dollars. For companies and brands that understand the unique opportunity associated with partnerships on the youth sports level, the connection with athletes and families can be impactful and last throughout their busiest and most important years.
In both sports and business, that is what is called a “win-win.”
