Summer is just around the corner, and that means a host of seasonal opportunities to promote your business in your community. Parades, sporting events, and local festivals are the perfect places to connect with your audience and give away promotional items. T-shirts, water bottles, pens, and more work wonders for building brand recognition among potential customers. Keep reading to learn why promotional items work and how you can use them to grow your business this summer!
Build Brand Recognition
Promotional items are so effective because they put your brand directly into the hands of existing and potential customers. Every time someone drinks from a mug sporting your logo or picks up a pen emblazoned with your tagline, they will think about your company.
But the brand visibility extends beyond that. When someone wears a branded T-shirt or carries a tote bag displaying your company’s name, they essentially become a walking billboard for your brand wherever they go. This helps you reach a wide audience very quickly and with little effort on your part.
People also tend to keep promotional items for several months or even years. And the longer an item sticks around, the more impressions it will make. That’s why, even with the rise of social media and digital advertising, traditional promotional items remain one of the most effective marketing strategies available to companies of all sizes.
Create Customer Loyalty
Fun promo items like sweatshirts, stress balls, magnets, and golf accessories keep your brand top of mind every time someone reaches for them and extends that visibility to everyone around them. But why is it so important to keep people thinking about your business? In short, because it creates customer loyalty. People are more likely to do business with a company that they recognize and have received something from.
Distributing promotional items is also an incredibly cost-effective marketing strategy. You may not think that giving away products for free is the best way to make a profit, but the returns these items bring by way of brand recognition and customer loyalty make them well worth it.
Endless Options
Your options for how to use these promotional items are as numerous as the items themselves. Candies, snack bags, lanyards, and fidget spinners make perfect treats to hand out at parades, local sports competitions, and other community gatherings. If you’re setting up a booth at a trade show, business expo, or career fair, you might consider tumblers, stylus pens, and USB drives as the perfect professional accessories to create lasting impressions. You can even generate leads by offering promotional items in exchange for filling out a survey or contact form. Branded jackets, backpacks, and hats also make perfect gifts for your employees to wear around town.
Be Seen This Summer
Wherever your company plans to go this summer, Prime Advertising can supply you with the right promotional items to connect with your audience. Learn more about your options for promotional products and contact us for a free marketing consultation.
