How the PRIME Team is Motivated by Music

03 February 2023

Written by Melissa King

Around the Office, Office Culture, Prime Team Motivation, Music, Music in the Office, office culture, Prime Team, Workday

Have you ever thought about what songs or artists would be included on the soundtrack of your life? What about your workday? If you have a collection of tunes that help you do what you do, we completely understand. The right playlist can help you get into the workday groove. Keep reading to find out why — and how the PRIME Team is motivated by music.

MUSIC IS MAGIC

People listen to music for any number of reasons. Whether to relax, get energized, or reminisce, music provides the perfect complement to just about any situation or setting. That includes the office (or the home office, in some instances).

While some prefer to go without, many employees enjoy listening to music at work and feel that it helps them perform better. This, of course, depends on the music and the project. But if your office and tasks allow, listening to music at work has its own benefits.

PROVIDES BRAIN BEATS

Because it stimulates so many areas of the brain, listening to music helps keep the mind alert and active. Music’s effect on the brain can, among other things, enhance communication, improve memory, and manage coordination. Music is also known to trigger the release of dopamine in portions of the brain that regulate organization and attention, helping you stay effectively on task.

EVOKES EMOTION

Music is the great communicator. And in marketing, communication is (almost) everything. Music expresses feelings and thoughts in ways that words sometimes cannot.

Lyrics. Melodies. Beats. They have power — to affect how we feel, think, or view the world at any given time. Music inspires ideas; it has a direct line to emotion. And for a creative who relies on emotion to deliver messages on behalf of clients, that harmonized connection can be extremely helpful.

CUES CREATIVITY

And on that note (wink), music energizes so many areas of the brain and keeps it firing on all cylinders. An active mind generates ideas, which is the basis for creativity. Music may help you see or understand things from a different perspective, promote a free-thinking imagination, and be a source of inspiration.

PUMPS UP PRODUCTIVITY

Working on big projects is exciting and rewarding, though tight deadlines with an extensive workload can sometimes be stressful. But music can create a more relaxed atmosphere.

That doesn’t have to mean physical space; it can simply be the space between your ears. Research indicates that listening to music helps reduce stress. And employees who are less stressed tend to be more confident, resourceful, and productive.

With that release of dopamine, music also affects mood. And being in a good mood helps increase productivity. When you feel your best, you’re more likely to perform your best. Listening to music can help you more quickly complete repetitive or mundane tasks while also making it easier to concentrate on them by drowning out distractions.

INSPIRES THE PRIME TEAM

On most days, many members of the PRIME team turn to music for inspiration, energy, and focus, or sometimes simply for company. Here’s what some of them have on their playlists and how each selection provides vitality through the workday.

JULIE

I’ve mostly been listening to a local oldies station. They play a good variety of songs from the ’70s to the ’90s. Today, however, I am listening to my Papa Roach Radio station on Pandora, to get in my current hard rock/alternative rock favorites.

I need some kind of background noise to maintain my sanity. Plus, I like to sing along, which puts me in a good mood.

CHARMEIN

I listen to KS95 while I am working. It keeps me focused and productive. Fridays, on the other hand, I have been known to put on some Bob Marley to feel like I’m on an island as I wrap up the week.

ROB

MPR is the best of the best in music — classical, from 1600 to the present. It reminds me of the happy times in Toronto, listening with my grandfather every evening to his collection of classical music albums.

SAM

At work, I typically listen to Lofi HipHop beats. There aren’t any lyrics or vocals, which can be distracting. So, listening to mellow instrumentals seems to get me in a flow state and more focused on what I’m doing.

KELSEY

One of my go-tos at work is KEXP Live Performances on YouTube. I get to hear live, in-studio performances of bands I might never get the chance to see in person. The music keeps things fresh, which helps me gain fresh perspectives as I work through client projects and build marketing recommendations.

Another go-to is Motown. Any artist. These are my “get stuff done” jams because the Motown sound helps me groove through my workweek.

SARA B.

I listen to a wide variety of music and playlists that change with the season, from classical and other instrumental styles to rock and metal. Some days I listen to “8 Hours of Rain on a Tent” on YouTube because it seems to settle the dogs down. Lately, though, I mostly listen to Harry Styles. Because Harry Styles.

BEN

Usually, I go to my iTunes and listen to full-length rock ‘n’ roll albums. Sometimes I’ll use YouTube for electronic music because people post some good mixes. Whatever I choose, it needs to have some energy and drive that helps me crank through my tasks.

One of the things I’m grateful for at PRIME is being able to put on my headphones and dive into my work.

MELISSA

If I’m working on a task that requires concentration, I opt for thunderstorms on YouTube. The consistent and relaxing sounds fill the silence and keep me company while I craft content in specific voices.

With more routine tasks, I usually reach for the calming yet energizing sounds of Toad the Wet Sprocket, Martin Zellar, or just about any ’90s alternative rock.

CASIE

Generally, I listen to Harry Styles or my Mellow playlist on Spotify. But when a deadline looms, I throw my hair up and crank some rap.

The rap tempo keeps me cranking; the mellow playlist (and Harry) keeps me Zen. I may or may not have a playlist for venting frustration if complications arise.

BRIAN

My music selection varies greatly. The gamut could be anything from Gary Clark Jr. and Postmodern Jukebox to mariachi and Frank Sinatra.

Music keeps me driven and focused on tasks while drowning out distractions or background conversations.

MUSIC MOTIVATES

Without question, music is a powerful tool. From entertaining to helping you get into the workday groove, music provides a versatile range of applications and benefits. And our office takes full advantage, relying on different sounds for different projects. That’s how the PRIME Team is motivated by music. And it helps us get the job done completely, confidently, and competently — and well beyond our clients’ expectations. Contact the fine-tuned crew at PRIME to turn up the volume on your business marketing endeavors.