Ever wonder what goes into the creation of professional photography and videography? After a few clients considering such services became curious, we decided to sit down with our multimedia production team, Austin Peters and Colette DesMarais to get the inside scoop on process, capabilities, and more.
Q: What are the photo/video options available in our advancing digital world?
Services range from aerial drone photography and videography, corporate videos/photos, lifestyle shoots, motion graphic logos, and everything in between. One of the most popular options that we offer is onsite photo and video shoots that give a genuine view of the business. We also have an in-house studio for product shots and professional headshots.
Q: What technology and software do you most often use?
Our most advanced camera at Prime has a small profile and lightweight design for easy commute. Don’t let the size fool you though, the fully equipped 4K and 42.4 MP censor puts this camera way above its weight bracket for both photography & video needs. We also have a drone, a full on-site studio with equipment to suit any lighting, mood, etc. and various other tools for any situation or client need.
Q: What’s your preparation process for a photoshoot?
The prep stage is probably the most important stage in any production. Prepping can include anything from location scouting to drafting scripts with clients. You need to have a clear plan and end goal before ever picking up a camera.
The main thing to consider for a shoot is the purpose. Why are we doing this? Where will this be implemented? Once the few key components are answered, everything else follows. Lighting is also an important aspect to consider on a photo shoot. Everything from the mood and tone to the overall quality drastically depends on lighting conditions. After all, the most basic concept of photography is simply capturing light and turning it into an image.
Q: What preparation do you find works best with clients?
Communication is the best tool for working with clients. Everyone needs to be on the same page throughout all stages of production. We put together comprehensive shot lists with clients, which allows us to scope out the project timeline and determine what we will need on our end to meet and exceed expectations.
Q: What’s an off-site photo shoot like?
On location (or off-site) shoots are easily the most rewarding aspect of the job. These types of shoots allow us to capture the energy and passion of the client or subject. The people involved and location make the final product more original and unique, whether it’s images for a website or an About Us Video. It’s also a rewarding experience for us to be able to learn first-hand about the different industries we service.
Q: What is the clear difference between stock photography and having professional photos taken?
The biggest difference between stock photography and an official corporate shoot is transparency. We are exposed to so much media these days that most people can sniff out stock material in an instant. Seeing legitimate images of a company with real employees conveys a sense of pride and authenticity that stands out against the competition. Clients are always extremely eager and excited to see the results of a production, compared to presenting them with stock images or video. You just don’t find that energy or individuality with stock media.
Q: What drives your motivation and interest for photography and videography?
Austin: I’ve been playing with cameras pretty much my whole life. I remember my parents having to hide their 35mm film camera from me as a child. I managed the camera rental department at my University, which allowed me to experiment with professional grade video equipment throughout my college years. I’ve also always taken inspiration from my uncle Chad Coppess, who captures breathtaking images for the state of South Dakota’s Department of Tourism.
Colette: Photography has been a passion of mine since I was about 13 years old, when I took a black and white photography class using my mom’s old film camera (which I still have). This led me further into film photography, which is still a large inspiration of mine today. I have been a professional photographer for over ten years; and once Canon put video capabilities in their camera, I ended up getting into videography as well. I’m constantly working to hone my skills in both areas, and find new ways to develop my eye, which requires lots of courses, workshops, and hands-on experience.
The photo/video experience is unique for every client situation. It is always a fun, personal experience for both the Prime Advertising team and the fantastic clients we serve. As the digital/technological world continues to advance, our masters of multimedia production, Austin Peters and Colette DesMarais, are always right in line with new, innovative ways to capture the spirit and story of every company. Considering professional photography or video services? Check out the variety of work we’ve done for clients below and see how your story could fit with Prime Advertising & Design!
Dojo Karate – Narrative Video
Watch the Video Here
Zirc – Motion Graphics
Watch the Video Here
Jarrod Peterson – Logo Reveal
Watch the Video Here
Nadia Cakes – Product Shoot
Moon Motorsports – Product Shoot
Comlink Midwest – Headshots
The City of Elk River – Headshots
Arbor Lakes Senior Living – Lifestyle Shoot
Montagues Restaurant – Lifestyle Shoot
