Infinity 3D Laser Measuring came to Prime Advertising & Design to help market the Infinity XMS, their latest and greatest Laser Measuring system for autobody frames that is “Light Years Ahead of the Competition”.  With a new product, Infinity needed a variety of marketing materials and avenues to get the word out! They were going to be attending NACE – The World’s Collision Repair Event, held in Las Vegas the middle of October and this required some very specific marketing items.

We began with developing & designing a website that visually reflected the client’s industry and technology. In addition to the website, we created an E-mail Template that will allow them to be in regular communication with their existing and potential new clients. Allowing Infinity to send e-mails on product updates would be very important to the success of this new product launch.

Utilizing the look and feel that was created for the website, Prime designed and printed visually grabbing brochures, inserts and business cards that could be handed out at the NACE event and be readily available for potential customers.

The final marketing piece that was imperative to a laser perfect appearance at NACE was the design and construction of an 11 foot, 360 degree lighted tower which displayed Infinity’s logo and their new XMS product.  Prime also created 5 foot, double-sided retractor panels which were strategically placed in the area, so no matter where spectators ambled – they were wow’ed by Infinity’s look, feel and information.

All of these marketing materials were designed to be utilized in a variety of ways and will make their appearance again at the SEMA – The Premier Automotive Specialty Products Trade Event and many other upcoming opportunities for Infinity.